Joico Blonde Life Silverlight Powder Lightener 454g
Get ready to ‘steel’ the spotlight with new Blonde Life SilverLight Lightening Powder that helps prime hair while processing to prepare for on-trend cool blondes.
This cool-as-can-be formula is designed with CHARCOAL to help counteract brassiness while processing, while delivering the same stunning 9+ levels of lift you expect from Blonde Life.
Help counteract brassiness while processing, build bonds, and lift hair up to 9+ levels using NEW Blonde Life Silverlight. With JOICO’s fast-acting, charcoal-infused powder lightener, it’s easy to keep you and your clients’ blonde hair, cool.
Helps prime hair while processing to prepare for cool/silver blondes
Charcoal-infused formula helps counteract brassiness while processing hair
Lifts and primes while processing, for cool blondes
Delivers up to 9+ levels of lift!
Builds bonds for strong blondes
Does not transfer when rinsing
Protects hair and reduces styling breakage by over 54%*
Strengthens hair, making it 2x more resistant to breakage*
IDEAL WHEN…
Pairing with cool/neutral Blonde Life Demi Gloss Shade (COMING SOON)
Your client wants on-trend, cool, gray, ash or silver toned blonde hair
You want ash blonde hair that looks healthy
You want a high-lift lightener that helps leave hair feeling stronger and helps reduce breakage with every application*