Products

Luminous shine, bond-building, and endless toning possibilities? Meet the NEW Blonde Life Demi Gloss that checks all the must-haves on your list. T...

Luminous shine, bond-building, and endless toning possibilities? Meet the NEW Blonde Life Demi Gloss that checks all the must-haves on your list. T...

Luminous shine, bond-building, and endless toning possibilities? Meet the NEW Blonde Life Demi Gloss that checks all the must-haves on your list. T...

Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair ever...

Protects, detoxify's, and bumps up the brilliance and strength of hair that’s been bleached, double-processed, or lifted to new heights; while prev...

You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly ba...

Protects, detoxify's, and bumps up the brilliance and strength of hair that’s been bleached, double-processed, or lifted to new heights; while prev...

This brilliantly hydrating, daily conditioner does a delicate balancing act on colour-treated hair – infusing strands with softness and shine, whil...

A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and...

Imagine an instant, noticeable, stunning hit of vibrancy – the kind of punch that boosts the brilliance of haircolor. That’s what you get with Glow...

Defy Damage is a game-changing home care system that universally protects colour and hair health to help you defy fading and damage. A must-have if...

This treatment goes deep to infuse hair with a brilliant, bond-strengthening defence system. Less breakage, more protection from heat styling; and ...

A true damage defence hero against the harsh effects of daily styling and exposure to UV and environmental pollution - helps prevent damage and gua...

With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildu...

Get the blowout of your dreams with New Joico Dream Blowout— our one-and-done blow-drying solution that saves major time, shields hair from thermal...

Shine-boosting Flip Turn is the spray that never flakes out on you. Work all the angles with ease –the innovative nozzle does the job for you.Ultra...

The minute you shake it, you’ll know this radically different liquid-to-powder texturizer is getting ready to deliver satiny, drama-filled, volumin...

The instant you spray it on, this brilliant hair guardian springs into action, protecting each strand from the thermal assault of blow-dryers, flat...

This light-hold humidity-buster works tirelessly, depositing an invisible, 24-hour shine-shield of frizz and static protection over all your hard w...

HydraSplash is designed to provide 24-hour hydration to thoroughly replenish moisture, shine, and softness without weighing hair down. Fine, dry, b...

Forget about those dense, overly-creamy moisturizing formulas that leave dry, fine hair flat and lifeless. HydraSplash Hydrating Conditioner brilli...

A unique gelée treatment, powerful enough to create a wave of healthy hydration without overpowering delicate strands. Hydrating Gelée Masque is th...

Perfect as a pre-blow-dry leave-in after your cleanse and condition routine, this replenishing hydrator delivers a dose of nourishment and banishes...

HydraSplash is designed to provide 24-hour hydration to thoroughly replenish moisture, shine, and softness without weighing hair down. Fine, dry, b...

Even fine-to-medium hair gets thirsty…and deserves a tall drink of water that doesn’t make it fall flat. The luxurious lather of HydraSplash Hydrat...

This va-va-voom mousse builds extraordinary, crunch-free volume in any masterpiece you can dream up; while instantly infusing hair with sumptuous v...

Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body wi...

Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body wi...

Big, bouncy, and brimming with body; it’s the dream that’s now a reality for fine, thin hair. Long-lasting, full, lush, manageable strands come to ...

Big, bouncy, and brimming with body; it’s the dream that’s now a reality for fine, thin hair. Long-lasting, full, lush, manageable strands come to ...

Dreaming of bigger and better hair? Here’s the hero that swoops in with body, bounce, and brilliant fullness, while saving you from the sticky, cru...

Hair that’s tough, tenacious, thick, even coarse at times needs a styling gel that will fearlessly stand up to its feistiness. This firm-hold formu...

This medium hold, alcohol-free styling gel adds control, volume and shine. For all hair types. Panthenol, a Vitamin B5 derivative and natural hume...

JoiMist Firm locks in Level 7-10 style and locks out the elements that can ruin your style for a stay-put finish that can stand up to humidity and ...

Your blowout’s looking great. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement...

Need a hair-refresh? This deeply detoxifying shampoo clears the way for shiny, bouncy, healthy-looking hair by gently, yet effectively removing the...

Choosing a shampoo that won’t zap the zing out of your new shade is obvious—but you’d also be wise to follow up with this color-locking conditioner...

Choosing a shampoo that won’t zap the zing out of your new shade is obvious—but you’d also be wise to follow up with this color-locking conditioner...

This color-preserving shampoo washes away dirt and debris while being gentle to color-treated hair. With its luscious lather formulated with antiox...

This color-preserving shampoo washes away dirt and debris while being gentle to color-treated hair. With its luscious lather formulated with antiox...

A hair-saving formula that rebuilds and re-fortifies even hopeless hair in minutes, this mane must-have prepares your hair for a future with less d...

This is it—the “holy grail” hair hero that started it all for K-PAK! Packed with a powerful combo of amino acids and Joico’s smart Keratin technolo...

This thirst-quenching treatment delivers intense and immediate hydration to parched strands - making it ideal for dry hair.

Is your hair so parched, so thirsty, so starved for moisture that only a serious drink can quench its thirst? This intensely hydrating treatment tu...

This stuff is pure, liquid GOLD! With a potent cocktail of amino acids and smart Keratin technology that starts repairing and strengthening stresse...

At a loss for gloss? Meet your hair’s daily “lust-have” for gorgeous color vibrancy and swoon-worthy shine! With a brilliant formula that’s “just l...

This silky leave-in treatment leaves behind an invisible-yet-powerful shield of protection against styling stress, thermal damage, and UV exposure ...

Get ready for a chorus of oohs and ahhs, and literally everyone you know wanting to touch your hair. With just one treatment, this deep-repairing w...